- Meta introduces over 20 generative AI enhancements to platforms like Facebook, Instagram, Messenger, and WhatsApp.
- New features include invisible watermarking in 'imagine with Meta AI', broader user interaction with Meta AI, and the 'reimagine' feature in group chats.
- Meta's commitment to AI safety and transparency is evident in initiatives like invisible watermarking and red teaming.
December 8, 2023: In a groundbreaking move to close out 2023, Meta is implementing over 20 innovative generative AI enhancements across popular platforms like Facebook, Instagram, Messenger, and WhatsApp.
These advancements are set to transform search capabilities, social discovery, advertising, and business communications.
Meta AI, the driving force behind these developments, is evolving significantly, introducing new features and behind-the-scenes innovative capabilities to enrich the messaging experience.
A notable introduction is the invisible watermarking in the Imagine with Meta AI, aimed at increasing the transparency and traceability of AI-generated images.
This development reflects Meta’s extraordinary year in AI, marked by new AI experiences across apps, access to the Llama family of large language models, and research breakthroughs like Emu Video and Emu Edit, poised to unlock new product capabilities in the coming year.
Meta AI, the versatile virtual assistant, is now more user-friendly and effective, delivering detailed responses on mobile, accurate search result summaries, and a wider range of helpful responses.
Interaction is straightforward: users can start a new message and choose “Create an AI chat” on messaging platforms or use “@MetaAI” in group chats. Even with Ray-Ban Meta smart glasses, a simple “Hey Meta” activates the assistant.
Beyond chat assistance, Meta AI enhances user experience on Facebook and Instagram, offering AI-generated post comment suggestions, community chat topic suggestions, search results, and enhanced product copy in Shops.
It’s also powering ‘imagine with Meta AI,’ a new standalone experience for creative enthusiasts.
A fun addition is ‘reimagine’ on Messenger and Instagram, allowing users to generate and modify images in group chats, encouraging social interaction and creativity.
Furthermore, integrating Reels into Meta AI chats offers a dynamic way to discover and experience content visually, enhancing group interactions like trip planning.
Meta AI’s integration into Facebook makes everyday experiences more accessible and expressive, from crafting unique birthday greetings to editing Feed posts, drafting Facebook Dating profiles, or setting up new Groups.
The AI’s capability extends to creating and sharing AI-generated images, improving information relevance in Groups, and enhancing Marketplace search functions.
Creators aren’t left out, as Meta tests AI-driven suggested replies in DMs, enabling more efficient and tailored audience engagement.
Additionally, ‘imagine‘, the text-to-image generation feature of Meta AI, is now accessible outside of chats at imagine.meta.com, offering creative possibilities for users.
Meta’s commitment to responsible AI development includes invisible watermarking for AI-generated images and continued investment in red teaming, a crucial part of their culture, to ensure the safety of generative AI features.
As Meta AI continues to evolve based on user feedback, the potential for AI to enhance digital experiences remains vast, with more exciting updates anticipated in the new year.