Google Will Soon Demand Disclaimers on AI Made Election Ads

Mukund Kapoor
By Mukund Kapoor - Author 3 Min Read
3 Min Read

Google will require political advertisers to disclose AI-powered ads. The rule begins in November. Google said that the restriction will apply to image, video, and audio content across its platforms.

In Short
  • Starting in November, Google will require political advertisers to clearly disclose if their ads were created using artificial intelligence (AI).
  • The new rule applies to all forms of content, including images, videos, and audio, and mandates a "clear and conspicuous" label for AI-generated content in election ads.
  • Concerns over AI-generated political ads' impact on elections have lawmakers and the Federal Election Commission mulling more laws.

September 7th, 2023: Starting this November, Google will require political advertisers to openly say if their ads were made using artificial intelligence (AI).

The new rule says that any ad about elections needs to be clear if it has “synthetic content.” This means content that looks real but is made by a computer.

AI-Faked Voices on TikTok Fueling Misinformation
Screenshot of the new updated Google Political Ad policy.

The rule includes ads that change how a person looks or sounds to make it seem like they’re doing or saying something they didn’t.

For example, if an ad uses AI to make a person look like they’re saying something they never said, it will need a label. This label must be easy to see and read. It should say things like “This audio was computer generated” or “This image is not from a real event.”

Google said that small changes, like making an image brighter or fixing red eyes, won’t need a label. Allie Bodack, a Google spokesperson, stated that because AI tools for making synthetic content are becoming more common, Google is updating its rules.

Some political groups are already using AI in their ads. For instance, the Republican National Committee has used AI to create images targeting President Joe Biden. Florida’s Governor Ron DeSantis also used AI to create images in his ads.

This decision by Google comes after some lawmakers said they are worried about these ads.

Representative Yvette Clarke (D-NY) even made a bill that asks for labels on political ads with AI content. The Federal Election Commission is also considering limiting these kinds of ads.

Google’s new rule will apply to all kinds of content: images, videos, and audio. The company said that if the ad has something fake that doesn’t matter to what the ad is saying, it doesn’t need a label.

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By Mukund Kapoor Author
Mukund Kapoor, the enthusiastic author and creator of GreatAIPrompts, is driven by his passion for all things AI. With a special knack for simplifying complex AI concepts, he's committed to helping readers of all levels - be it beginners or experts - navigate the intriguing world of artificial intelligence. Through GreatAIPrompts, Mukund ensures that readers always have access to the most recent and relevant AI news, tools, and insights. His dedication to quality, accuracy, and clarity is what sets his blog apart, making it a reliable go-to source for anyone interested in unlocking the potential of AI. For more information visit Author Bio.
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