- Created by a Spanish agency as a response to challenges with human influencers.
- Garnering a substantial social media following and earning up to 11,000 dollars a month.
- Marks a shift towards AI in digital marketing, with potential for significant industry impact.
November 25, 2023: A new era in digital influence has begun with the creation of Aitana López, an AI-generated model crafted by a Spanish modeling agency.
This innovative approach to modeling and influencer marketing comes as a direct response to the challenges faced when working with human models and influencers.
Aitana López is the brainchild of The Clueless Agency, based in Barcelona, Spain.
Rubeñ Cruz, the founder of the agency, found inspiration to design López after encountering numerous issues with real-life models and influencers.
These problems, often related to personality clashes or monetary demands, led Cruz to seek a more reliable and controlled solution. López, a 25-year-old pink-haired digital creation, epitomizes this new direction. With her engaging online presence, she has quickly amassed 124,000 followers on Instagram.
López’s success is not just a novelty. She earns between 3,000 to 10,000 euros a month, proving that AI-generated models can be commercially viable. Her content ranges from Instagram stories of social outings to more tailored posts on Fanvue, a subscription platform.
This versatility highlights the potential for AI in various facets of digital marketing and content creation.
The modeling world is taking note of this trend. Marta Biino reported an increase in AI models finding success on social media and adult content platforms.
This shift marks a significant change in how content is created and consumed in the digital age.
The rise of AI influencers like Aitana López signals a new chapter in digital marketing.
These AI models offer a level of control and reliability that is challenging with human influencers.
Fanvue’s CEO, Will Monange, anticipates AI characters becoming as widespread as human creators, suggesting a future where digital and human influencers coexist and compete.