October 4, 2023: On its 10th birthday, Canva, the online design platform, has introduced ‘Magic Studio‘. This suite of AI-driven tools aims to simplify content creation for everyone, no matter their design history.
Marketed as the “top AI design platform”, Magic Studio is set to be a game-changer for both companies and individual users, automating many tedious design tasks.
One of Magic Studio’s main tools is the ‘Magic Switch‘. It lets users change a design, like a blog layout, into another format such as an email without the need for manual changes.
This tool can even automatically translate designs into more than 100 languages, making it easier for global campaigns.
Another highlight is the text-to-video feature in their ‘Magic Media‘ tool. Using Runway AI, this feature turns text prompts or saved images in Canva’s library into short videos.
If users want to explore other AI image creators, they can turn to OpenAI’s DALL-E or Google’s Imagen, now on Canva’s app store.
Canva hasn’t forgotten about image editing. With the ‘Magic Grab‘, users can select and edit any part of an image, and with ‘Magic Expand’, they can enlarge an image beyond its frame, similar to a tool Adobe offers.
For a detailed rundown of these features, Canva’s website has more information.
Safety is also a focus for Canva. Their new ‘Canva Shield‘ is designed to ensure that their AI tools are used responsibly and safely. This package offers several features, including AI safety for Canva’s business users.
But perhaps the most notable announcement is Canva’s decision to offer designers $200 million over the next three years.
This is for those who let Canva use their work to train its AI. Participants will get an initial bonus and then monthly payments based on how their content is used.
Wrapping it up, while Canva has been expanding and introducing new tools, it stands out as a potential rival to industry bigwigs like Adobe.
With its 16 million paying members and 150 million users worldwide, Adobe might need to step up to match Canva’s growth and popularity.