By Mukund Kapoor, a noted AI enthusiast and contributing author at GreatAiPrompts.Com, specializing in topics related to marketing, artificial intelligence, and innovative AI-driven technologies.
The voice of the legendary football scores reader, James Alexander Gordon, has been brought back to life with artificial intelligence (AI). The AI imitated Gordon’s voice to read the latest Premier League scores as the season resumed after a two-month break.
James Alexander Gordon was a beloved figure in British football. His unique voice was a familiar sound, announcing scores for almost 40 years. Sadly, he passed away in August 2014 after battling cancer.
Football fans were transported back in time this past weekend as they heard Gordon’s voice again.
Newcastle, Manchester City, and Brighton started the new campaign with big wins, and Manchester United managed to beat Wolves. There was a 1-1 draw between Chelsea and Liverpool.
Classified Football Results posted the scores on X (formerly Twitter), featuring Gordon’s recreated voice. Many fans were overjoyed, with one saying, “Thanks for doing this, it’s taken me right back!” However, not everyone was convinced, with some pointing out that the AI rendition was “not quite right.”
The idea of using AI to recreate Gordon’s voice was discussed with his family, who agreed.
The project’s intention was not to challenge the decision to axe classified results from the BBC’s Sports Report program but rather to use technology to celebrate a well-loved voice.
Gordon’s revival comes at a time when the UK’s football broadcasting landscape is changing, with familiar faces like Jeff Stelling, Graeme Souness, and Ally McCoist moving on.
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